The course will focus on providing participants with the skills and knowledge required to develop and execute a successful brand strategy by understanding how to build, measure, and manage brand equity. What are brands, how are they created and managed, and how they add value to consumers and business firms are important aspects of understanding brand management. Participants will learn how to leverage the marketing-mix to build a strong brand platform with a strong customer focus, analytical orientation and interactive approach.
1. Execute effective strategies to develop a differentiated brand to compete globally.
2. Understand the essentials to build a competitive and sustainable brand by continuously finding Unique Value Propositions.
3. Understand the 10 different differentiating strategies to develop and build a sustainable brand.
4. Gain knowledge on current world class branding benchmark practices.
5. Develop a clear understanding on who is in charge of differentiation and how to achieve desired branding results.
2 Days (Wednesday & Thursday)
Account Name: Elite Career Centre Sdn Bhd
Account No.: 562227333800
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