Marketing Brand Management


Marketing Brand Management

The course will focus on providing participants with the skills and knowledge required to develop and execute a successful brand strategy by understanding how to build, measure, and manage brand equity. What are brands, how are they created and managed, and how they add value to consumers and business firms are important aspects of understanding brand management. Participants will learn how to leverage the marketing-mix to build a strong brand platform with a strong customer focus, analytical orientation and interactive approach.


Learning Outcome :

1. Execute effective strategies to develop a differentiated brand to compete globally.

2. Understand the essentials to build a competitive and sustainable brand by continuously finding Unique Value Propositions.

3. Understand the 10 different differentiating strategies to develop and build a sustainable brand.

4. Gain knowledge on current world class branding benchmark practices.

5. Develop a clear understanding on who is in charge of differentiation and how to achieve desired branding results.


Marketing Brand Management


2 Days (Wednesday & Thursday)

Marketing Brand Management

  • Date : 24 – 25 April 2019 (Wednesday & Thursday) 
  • Time : 9 am – 5 pm
  • Location : Pacific Place Commercial Centre, Jalan PJU 1A/4, Ara Damansara, 47301 Petaling Jaya, Selangor.
  • Meals : Lunch provided
  • Training Fee: RM 450
  • Seat Available: 30 seats 

For More Details & Registration Form


    *For registration of 6 attendees and above, please email or contact us.

    Payment Method (click option to show details)

    • Click button “Pay with SenangPay” below and you will be redirected to secure SENANGPAY web application to make online payment.




      Supported Secured Online Payments:

      – VISA


      – MEPS FPX


    • Kindly please make payment or issue cheque to our bank account below. Please send bank payment slip as payment reference by email or whatsapp. Your registration will be process once the payment is validate within 48 hours.


      Bank: Maybank

      Account Name: Elite Career Centre Sdn Bhd

      Account No.: 562227333800


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